Why Should I Blog?
If you are a business-owner and are looking for ways to increase your website traffic then getting ranked higher in Google’s search results is pretty critical. One of the best ways you can do that for free is by paying attention to Search Engine Optimization (SEO). This is the process of getting your website to rank higher up on Google or other search engines, when people type in a particular term or phrase (called a keyword) that relates to your business.
Those SEO factors are numerous and range from things you can easily change, like your keywords, image alt tags and titles or incoming and outgoing link quantity/quality. Other items that are harder for most business owners to change, like minifying the size of your code to lowering your website’s load time.
Writing a blog is also an effective way to get more people reading and visiting your website. As you can imagine it is also a fairly non-technical task and requires more time and thought than money. Here’s how it can make a big difference in getting your website ranking higher and found more often.
A Blog Can Introduce More Keyword & Link Content
That’s right – it’s another chance for you to come at issues or topics related to your area of business, from different angles. It allows you to simply have a higher volume of relevant content about any particular subject or keyword that potential clients might be looking for. And since blogs are timely, it gives you an opportunity to continually add fresh, industry relevant content to your website. Search engines look for this and rank websites with fresh content higher than those without.
A Blog Gives your Business or Brand Some Personality
People relate to other people – not to businesses or brands. A business blog gives you a chance to inject your personality into your business or brand. Readers are constantly reminded when reading your blog that there are real people behind your brand and allowing comments or even better, responding to them, gives you a powerful way of communicating with your target audience.
A Blog Can Demonstrate You are a Leader in Your Field
Blogging gives you an opportunity to position you self or your business as an expert. You get to discuss topics that you know lots about and you may have the chance to advise or educate potential clients about those topics. Your knowledge and expertise can shine through, demonstrating to people that you can be trusted and should be approached regarding questions related to your field. That can translate to leads and even business.
If you are like most business owners we talk to, you probably feel like you don’t have much to write about. But if you own a business, that’s absolutely not the case. Your are a subject-matter expert when it comes to your business field and the products or services you sell. You probably also have lots of blog content that is more general related to running your business. There’s nothing wrong with having some of your staff or team contribute to the task as well. And you can save up a few articles before starting if you like too. But don’t let the idea of blogging intimidate you or hold you back. it’s an easy and effective way to help your business overcome – so start today! We’re happy to help if you need it.