SEO Can Be Overwhelming
If you’ve read our blog at all (especially the category entitled SEO / Research) you’ll see that we’ve posted some experiments, some data on SEO for business websites, an experiment we did on our own site and some other good resources. If you are serious about improving where your business website ranks in search engine results – then I highly recommend you read those posts. However, today I want to give you some tips, some resources and some more succinct advice on where to start with improving your Business website’s SEO.
Start Small, But Start
Since SEO has hundred of facets to it, and because companies like Google keep changing the rules, making SEO a bit a of a moving target – many people find the whole topic overwhelming and don’t know where to start. That’s okay. If you feel that way – you’re totally justified. It is true, SEO changes and morphs but the principals and largely the field of SEO, stay the same. So my first tip is to ignore all the high level details, the news feeds and headlines about Google making yet another change and just get started. Pandas, penguins, it doesn’t matter – you can always analyze your content and make improvements. Take it one page at a time and start today.
Define Your Business Keywords
While there are lots of paid and freebie tools out there to help you with this process – you don’t need them yet. If you are new to SEO, you can start by just opening up your search engine of choice and typing in words or phrases, that when other people type in and click search – you’d like your business to show up. These are called keywords and they don’t have to be just individual words – they can be quite a specific string of words together – this is called a long-tail keyword. These are great – they are not searched for as commonly but they also yield far better click-thru results. (Eg. You provide counseling services. While you may not be able to immediately get ranked high for a broad and competitive term like “counseling”, you may be able to rank on page 1 quite quickly for a long-tail keyword like “addiction counseling in Regina”)
Research Your Current Ranking
Think up as many of those keywords that describe your business, products or services and start searching for them. It’s up to you how far into the results you go. I would say a few pages of results (4-10 pages is reasonable) and try to find your business website. Make a spreadsheet and start tracking the date you searched, the search engine you used, the exact term you searched for, and what position your website showed up at (if it showed up at all). Keep going until you’ve got results for your whole list of keywords. Now you’ve got something to work with.
Analyze and Edit Your Content
Now we want to go back to your website and start editing with your master list of keywords at hand. These keywords should be present everywhere in your site, your menu items, page titles, headings, subheadings image titles, attachment titles, alt tags and more. Build your content around these keywords, explaining and showing your potential clients (as well as the search engine) that when it comes to these keywords, you are an expert.
Continue to Track your Page Rank
Bite off small chunks of your website and revamp them according to these guidelines. While you do this you can periodically (weekly at the minimum) re-search your keyword list and track your position. You should start to see results. Once you do, it’s time to tackle another aspect of SEO. It really is that easy to Overcome this seemingly insurmountable obstacle of Organic SEO.
Resources You can Use
If you’ve already completed the above process or you feel ready to tackle more advanced aspects of SEO – here are some great resources you can follow and learn from:
SEO Overview For Beginners
SEO Research – Your website vs your competitors
( showing up higher is the list of local business that Google will return for some keyword searches)
http://www.whitespark.ca/ Whitespark can tackle this for you for a price but they also offer tools and great advice on all things Local SEO.
SEO and WordPress