I recently read an interesting article published by Tangerine bank.
Here is a short snippet:
“Call it the “lockdown effect”.
A year and a half of closed borders and shuttered shops has had an unintended benefit for some Canadians: it forced us to save money.
We cancelled dream trips and postponed wedding plans. Nights on the town became picnics in the park. And entertainment was enjoyed comfortably, and cheaply (hello, Netflix binges!), from our living rooms.
So while lockdowns demanded months of sacrifice, they also locked down our spending habits.
In that time, Canadians built up a surplus of cash: the household savings rate went up from the 59-year average of 7.78% to 13.10% in the first few months of 2021.
Now that restrictions are lifting across the country, Canadians will once again be free to spend the estimated $180 billion of savings we accumulated last year.”
While this article goes on to discuss whether Canadians “should” be spending, we’d like to instead focus on how your business can be ready for that! We think it’s pretty safe to assume that Canadians will be eager to spend the savings they’ve been forced to accrue.
One of the ways you can benefit from this is being sure your online presence is:
up-to-date
looks great
is easy to navigate
has clear call to action
and finally, that it ranks well ( within the top page or two) for the keywords that users will be searching for. Whether it’s “outdoor toys” or “great food in my city” or “reliable renovator”, you have the chance to invest in your business now in order to make a solid return on that investment in the coming months and years.
We’d love to help you with that by becoming your online partner. Give us a call or email us today and let’s chat about how you can position your business to shine coming out of the Covid lockdown!
