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Drowning in Robotic Palaver
It’s become easier than ever to create content. Content is the right term for it, too. We’re not talking about art or anything useful. This is content. Images, text.
Noise or distraction would be a better word for it if it weren’t so effective. The algorithm has been training for years for this moment. How can it give you exactly what you want, exactly when you want it?
Now like some giant auto-correct, you can put a simple idea down, and rather than auto-fill the word, you can auto-fills the idea. What is the most reasonable thing you probably meant?
Remember when it was hilarious that your phone would select words based on a couple of letters you had punched in?
I remember thinking “No, phone, I will never want to call someone a ducking moron, you can update that word in your memory.”
Well now that memory just autofills PAGES with what it thinks you want.
“What is the meaning of life?”
Blam – here’s a saucy mix of words that the algorithm predicts will keep you clicking. Does it add value? Maybe.. Probably not. Either way, it’s “content”.
So how do the Search Engines cut through the noise?
They don’t. They’re getting ducking crushed and traditional SEO has become a nightmare of filtering garbage.
Google’s own ai search shows up at the top of any search you do, spewing nonsense a large percentage of the time.
AEO is Answer Engine Optimization. The LLM’s like Chat and Claude and Gemini like answering questions. So putting answers on your website can help you show up.
Problem is… the accuracy is still largely terrible.
Why? Because NEW garbage is flooding the web every… single… day…
Your competition is out there banging out blogs with a click.
Oh – and don’t get me started on the image creation. Which, by the way is the same – it’s predictive text but instead of giving you characters it’s checking the descriptions of countless images and serving up what it thinks you want.
Is this an oversimplification? Of ducking course it is.
Does that stop most of the content on Facebook, instagram and TikTok from being generated this way? No.
This is hammering up the cost of Google Ads, Facebook Ads, and making it more important than ever to know what traffic is doing when it gets to your site, bringing the right traffic to your site, and ensuring you get the most out of every new lead.
It’s also making it absolutely ducking critical to take care of your existing customers. They are being inundated with trash right now. Wild promises from an industry completely without accountability, a whole generation of “experts” sprung up overnight who can offer instant gratification and overnight riches. You’ll see success story after success story online of how people made millions with no effort and just a couple of dollars and some ai prompts they’re willing to sell.
Do not get me wrong. There are fortunes to be won and lost right now, and ai is not going back in the bottle.
But please, please, please, please be careful out there. The internet is awash with snake oil. There’s fools gold all around. If someone is selling you a map to riches, ask yourself why they haven’t just used that map themselves and who else are they selling it to?
This is a gold rush, to be sure. Don’t sell your house for a pick, and don’t die on the trails because you got started into the mountains without a plan.
Reach out if you want to talk about some of the very real ways Ai can help businesses, or to shore up your online presence and web based business tools.
No secret map.
No overnight solution.
Just 20 years of sorting through the noise and getting to the gold.
I wrote this freehand. Googled “Palaver” and used the built in spell check – but otherwise this came from my grey matter to your eyeballs.
There are faster ways to create ‘content’ but none of them help keep my brain in shape.
It’s SO easy to create junk that when I went in to write a blog on our website today, I saw this new pop up and got side tracked from my original post and decided to write this one (by hand) instead:
