We shared a portfolio item awhile back (you can search for Snobird below) for a website that supports an App we built for Snowbirds, travelling south for the winter. In an ongoing effort to promote the site we sat down with our client and examined how we could tweak the site to make it better.
Some of the feedback we got was that it needed to be lighter, easier to read ( especially for seniors – the target market in this case) and have better information on how the app actually works. We went to work and re-styled the same site and wanted to show it to you again. We think it accomplished the goals we had and we’d really love to see it get more traffic and more downloads of the app of course.
So take a look and share it with anyone you know that spends considerable time travelling south to the United States each year. Oh and here is a before again in case you could not find the portfolio item for it below.