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Website Strategy Questionnaire
Before we can come up with an Online Solution that solves real issues for your business and works towards a solid return on your investment - we need a clear picture of where you business is currently and what are the roadblocks standing between you and success. Accurate answers to the following questions help us do that better.
Part 1: Your Company
Full Company or Organization Name
If you have a logo file, please attach it. A vector file like .AI, .EPS, or .SVG would be best, but whatever you have will be fine (.JPG, .GIF, .PNG).
Max. file size: 8 MB.
What are the "Meat & Potatoes" of your Organization?
Give us your "Elevator Story" - A quick one or two sentence description of what your business or organization is all about.
What is your main goal that you want to achieve with this Website?
Brand Promotion
Online Sales
Product/Service Information
Internal Communication
Do you have any other goals for this website?
Do you have an existing website?
Yes
No
What is the URL/Domain Name?
What are the most popular areas of your website currently?
What ISN'T your current website doing that you'd like your new site to do?
Do you just need to update the look, or is it not accomplishing your goals in other ways? If there is a mundane task that the website can help complete - let us know. Please explain.
Do you have a domain name registered, or one in mind? Please enter it.
What is the main action you want a user to take at the end of their visit to your site?
If you have a current branding strategy - please tell us about it.
Example: We need the site to match the styling of our upcoming advertising campaign.
Part 2: Your Competition
List the names (and URLs if possible) of some of your primary competitors
Depending on your organization, you may not have "competitors" in the traditional sense. In this case please name any similar organizations.
Do any of your competitors do a fantastic job of something on their website - tell us about it.
What features/options/design elements would best set you above your competition?
Part 3: Your Consumers
Describe your target audience in as much detail as possible.
Obviously we want the site to appeal to everyone, but trying to be all things to all people will ultimately limit your online success. If you had to choose one demographic to target, who would that be?
Are you currently utilizing any online social media services such as Facebook, Twitter, etc. to connect with your consumers?
Yes
No
Please describe how you're using these social media services.
Does your current website have a way to capture information about your consumers ( email, demographics etc.)?
Yes
No
If yes, how do you currently use that information?
Part 4: Your Contributors
How many people from your company will contribute to content on the new website?
If you have an idea of how they will contribute - please explain.
How often do you plan to edit / add to your Website?
Part 5: Context & Contact
What style of Website are you looking for?
Examples: Professional, Edgy, Flat, Simple, Photo-oriented, Text Oriented etc. See our portfolio for some ideas: http://omnionline.net/portfolio/
Do you have any colour requirements?
What are 3 Websites that you like the design / look of?
Often the best way for us to create something that you'll love is to see the kinds of things that appeal to you.
Business Name
*
Contact Name
First
Last
Email
Phone
In accordance with CASl legislation (http://crtc.gc.ca/eng/internet/anti.htm) do you give OmniOnline express consent to communicate with you via email?
*
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We pride ourselves on offering top-notch service to the businesses we partner with. Because in the online industry, service and support aren't nice to have, they're critical.
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